Optimize your Search Engine with our Guide to Peak Seasons.
In this article, we will guide you on how to prepare for special occasions throughout the year. Doofinder can be a valuable asset when it comes to planning and maximizing sales during peak periods.
Special dates refer to specific dates and seasons throughout the year that significantly boost traffic and sales on eCommerce websites. During these periods, shoppers actively explore online stores in pursuit of the best deals and offers.
To make the most of these occasions and capitalize on the increased demand, it is important to plan ahead and take advantage of these business opportunities. Now, you might be wondering, what are these significant times of the year?
Think about popular events like Black Friday, Cyber Monday, Christmas, and special occasions like Mother's Day, Father's Day, or Valentine's Day. Have you ever wondered how your Search Engine can make a difference during these high-traffic periods? Well, we have some solutions that can help you accomplish your goals effortlessly.
Banner Campaigns
Banners are a valuable tool during special seasons. As we learned in the Ads and Promotions section, setting up Banner campaigns is easy. You can schedule them to appear at specific times, target them based on search terms, and even have a default banner for all search results.
Banners attract your customers' attention with their visual appeal, encouraging them to click. They are an effective way to communicate your latest promotions and deals to your customers.
Begin your Banner campaigns today and unlock new opportunities! Learn how to do it here.
Redirections
Now, let's talk about something called Redirections. It's a handy tool in Doofinder that lets you direct your customers to special offers or promotions.
Here's how it works: When a customer types in a specific search term, they will be automatically taken to another page that you choose.
To give you an example, let's say Mother's Day is coming up in two weeks. You've prepared different gift sets with special prices to celebrate the occasion. How can you make sure these gift sets get noticed?
One way is to create a beautiful landing page that showcases these gift sets. Then, whenever someone searches for terms like "Mother's Day," "flowers," "gifts," or "perfumes," you can redirect them to that dedicated page.
You can get creative with the search terms related to the special day and set up the redirections accordingly. It's a great way to guide your customers to the right offers and make their shopping experience even better.
Custom Results
During special times of the year, you can utilize search results to promote products or offers. The Custom Results feature enables you to include or exclude specific items from search results based on particular search terms. This gives you the ability to guide your users' browsing experience according to your marketing and sales strategy.
Think of Custom Results as your own version of Sponsored Results. Similar to popular search engines, you can provide specific results and prioritize them at the top of the results page. Make use of this tool to promote any product you desire!
Recommendations Widget
Doofinder Recommendations is a great way to show customers relevant promotions. These recommendations not only help with cross-selling by delivering tailored recommendations, but they also make it easier for customers to find the perfect product while scaling your sales.
The Recommendations carousels showcases product suggestions according to a series of guidelines, such as pages, logics, and filters.
When customers see an offer they didn't even know about, it could be just what they need to make a purchase.
Discover how to enable Recommendations and learn more about this product here.
Query Packs
Lastly, it's important to consider how to handle the increase in website traffic during these special times of the year, whether using Search, Recommendations or both.
To prepare for this, keep a close eye on the number of requests your Store receives. Doofinder offers special packages of requests designed for these busy periods. It might be a good idea to upgrade your account at this time.
Explore our tailored Query Packs here.
Conclusion
We've discussed various Doofinder features and products that are particularly beneficial during special occasions. Keep in mind that the availability of features may differ depending on your selected plan. If you're looking to enhance your user experience, consider upgrading to a different plan. Should you need any assistance, feel free to reach out to us!
To contact us, simply log in to your Doofinder Admin Panel. Click on 'Help' in the top blue bar, then select 'Contact our Support Team’.
If you're already logged in, you can reach us by clicking here