Statistics Tool

What Is Stats?

The Stats Tool helps you understand how search performs in your store. You can view metrics across different periods and devices for each Search Engine.

With these insights, you can:

• Improve your search performance.
• Increase your Click-Through Rate (CTR) and Conversion Rate (CR).
• Identify trends and new sales opportunities.

What Can You Discover in the Stats Panel?

Stats is divided into three panels:

• Overview
• Filters
• Real time

1. Overview

• Discover how Search performs in your store including:

  • How your searches evolve over time.
  • How many searches lead to clicks (CTR) and purchases (CR).
  • How much revenue is generated by search-driven sales.

• Understand what shoppers do when searching, such as:

  • How and how much they interact with search.
  • How likely it is to buy when using search versus without.
  • The position of results when clicked.
  • Interaction with results when search is used.
  • Searches with no results.

• Explore what people search and what they find:

  • See which search terms and products perform best or underperform.
  • Discover how products rank in search queries and results.

• Identify and Fix zero-result searches: add synonyms or custom results:

  • Discover which search terms can be converted into sales opportunities by performing actions in the Admin Panel.

2. Filters

• Discover how filters are used in your store’s searches. The Filters section shows:

  • Which filters (brands, categories, etc.) are most selected.
  • Which search terms triggered those filter selections.

  This helps you understand how shoppers narrow down their searches and which terms matter most to them.

3. Real-Time

• Track your stats in real time and see where your shoppers come from. The Real Time view uses geolocation to show shopper activity as it happens.

Stats Configuration Path

Follow this path (or jump straight to the section you need) to learn how to make the most of your Stats data.