Klaviyo Integration

Integrating Doofinder with Klaviyo enhances your ability to create personalized marketing campaigns. This connection uses search data from Doofinder to help you:

1. Understand your customers' search behaviors.
2. Build advanced audience segments in Klaviyo.
3. Automate and customize marketing flows based on real user activity.

By leveraging these insights, you can engage your customers with targeted messaging, increasing the relevance and impact of your campaigns.

How to Integrate Klaviyo

You have two paths to connect Doofinder with Klaviyo. One is from the Admin Panel, and the other one is from Klaviyo.

In both cases, the Single Script is required. If you are using the old script, Doofinder will appear connected to Klaviyo but won't record any data. If you need to update your script, read on how to update it.

From Doofinder’s Admin Panel

1. Go to your Doofinder’s Admin Panel
2. Navigate on the left-side menu and look for Account > click on Integrations under the User section > go to Klaviyo > click on the “Connect Now” button
3. Proceed with the instructions to authorize the connection

Once authorized, this is how it will look like in the Admin Panel:

From Klaviyo’s Dashboard

1. Log in to your Klaviyo account
2. Navigate to Klaviyo’s Integration directory > click on “Add integrations” > search and select Doofinder > click on “Connect”
3. Proceed with the instructions to authorize the connection

Custom Integration

To connect Doofinder with Klaviyo on other platforms, you will need to copy and paste the following code after Doofinder's script:

<!-- START INTEGRATION WITH KLAVIYO -->
<script>
window.addEventListener('load', async (event) => {
  if ('undefined' !== typeof klaviyo && false === await klaviyo.isIdentified() && "" !== {{email}}) {
    const companyId = await klaviyo.account();
    const email = "{{email}}"
    let userId = window.localStorage.getItem('df-random-userid');
    userId = JSON.parse(userId);

    await klaviyo.identify({
        "email": email
    });

    try {
      const response = await fetch('https://a.klaviyo.com/client/profiles?company_id=' + companyId, {
        method: 'POST',
        headers: {
          accept: 'application/vnd.api+json',
          revision: '2025-01-15',
          'content-type': 'application/vnd.api+json'
        },
        body: JSON.stringify({
          data: {
            type: "profile",
            attributes: {
              email: email,
              external_id: userId
            }
          }
        })
      });

      if (!response.ok) {
        console.error('Failed to send data to Klaviyo:', await response.text());
      }
    } catch (error) {
      console.error('Failed to send data to Klaviyo:', error);
    }
  }
});
</script>
<!-- END INTEGRATION WITH KLAVIYO -->

How the Integration Works

Once the integration is activated, Doofinder will send search data events to Klaviyo.

These events allow you to:

• Build dynamic customer segments based on search behaviors.
• Set up automated flows triggered by specific search interactions, such as adding an item to the shopping cart.

Doofinder Events Sent to Klaviyo

Doofinder sends the following events and their associated properties to Klaviyo, enabling you to tailor your campaigns based on customers' interactions with Doofinder on your website.

Events that occur in Doofinder are sent to Klaviyo once every hour. Events taking place in Doofinder will be sent to Klaviyo in the forthcoming sync.

Event Types and Properties

The following events are sent to Klaviyo, all of them share some properties, while some include additional properties.

Currently, the event properties listed below are predefined and cannot be modified. Take a look at each of the events:

Doofinder Search & Discovery:

• Store Name: The name of the store where the event occurred
• Date: The timestamp of the event
• Localization: Geographic location
• Keyword: The search term used

Doofinder Filter

• Store Name: The name of the store where the event occurred
• Date: The timestamp of the event
• Keyword: The search term used
• Filter Name: The name of the filter applied
• Filter Value: The value selected for the filter

Doofinder Clicks

• Store Name: The name of the store where the event occurred
• Date: The timestamp of the event
• Localization: Geographic location
• Keyword: The search term used
• Product Name: The name of the product clicked
• Product Link: The URL of the product clicked

Doofinder Add to Cart

• Store Name: The name of the store where the event occurred
• Date: The timestamp of the event
• Localization: Geographic location
• Product Name: The name of the product added to the cart
• Product Price: The price of the product added to the cart

How to Use Doofinder Data in Klaviyo: Segments and Flows

Segments

Use Doofinder event data to build segments in Klaviyo. For instance:

• Customers who entered a particular keyword in the search bar.
• Customers who applied filters for specific categories.
• Customers who viewed products by clicking on search results but didn’t complete a purchase.

Flows

Create personalized automated flows using Doofinder event data. Examples include:

• Abandoned Search Flow: Trigger an email sequence when a customer searches for a product but doesn’t add it to their cart.
• Filter Based Recommendations Flow: Provide tailored recommendations based on the filters a customer applied during their search.
• Cart Add Flow: Trigger targeted emails for products that customers added to their cart.

Troubleshooting Klaviyo Integration

• Make sure you are using the Single Script.
• Make sure you have a login feature in your store, since this integration only recognizes users if they are logged in.
• If you are using one of our plugins, make sure that you have the latest version installed.
• Make sure the integration is correctly configured and authorized on both platforms. To do so, check the “How to Integrate Klaviyo” section above.
• Make sure that the integration is connected, and the switch is enabled and active on the Klaviyo integration page in the Doofinder’s Admin Panel.
• Wait an hour after activating the integration. Remember that events' data are sent to Klaviyo once an hour.