What Is Doofinder?

Welcome to Doofinder! In this article, we’ll explain some basic concepts about Doofinder.

Doofinder is an intelligent site Search Engine and Discovery enhancer powered by artificial intelligence. As a multiproduct service it helps online shops increase sales by enhancing the search experience for users and potential customers, making it easier for them to find exactly what they're looking for.

How does Doofinder work?

Doofinder displays results quickly so that customers can find what they're looking for without leaving your homepage. Our smart technology is predictive, dynamic, fast, and intuitive. It also learns from the behavior of online consumers. It has the power to connect customers with their perfect products with Smart AI Search and Product Recommendations.

Doofinder is easy to use, as it can be quickly and easily integrated with any web or eCommerce solution. Once installed, it provides results much faster than other conventional search engines.

Thanks to its NLP technology, it can understand what consumers are looking for by identifying synonyms and filtering out typos. It can also predict what they want to search and suggest the best results.

Why is Doofinder good for your business?

Having a good internal Search Engine is crucial for your online business. Doofinder will increase the conversion rate of your online shop and boost your sales by 20%, allowing you to take control of your growth with a site search tailored to your needs. You can personalize your search, create Recommendations carousels, promote specific products and brands, use statistical data to plan product campaigns, and more.

Doofinder structure

When Doofinder is installed, a Store is created in our Admin Panel. This Store will have a Store ID, a name, a related URL to your shop, a business sector (Industry) to which it belongs, and its different languages and currencies for each Search Engine. Your Store will use a unique Installation script, with a predefined Layer design.

When creating an account on Doofinder, you can have a single Store or several. This will depend on your business structure and needs.

If you subscribe Search, Recommendations or both, Doofinder recommends the following structure models for an optimal use according to your domains (if one or many), and Search Engines.

Account with one Store

The number of Search Engines may vary depending on the existing languages and currencies.

Account Multi-Store

The number of shops may vary depending on the existing domains. The number of Search Engines may vary depending on the existing languages and currencies of each domain.

Read more on Installing Doofinder.

On the left column different features will appear and can be used depending on your subscription: the Store, Search Engines, Layers, and Recommendations. Continue reading to learn more.

What is a Store?

The Store that is created in the Doofinder Admin is related to your main web domain. It hosts all the functionalities and features on your subscription. You can have more than one Store when you have different domains with their own characteristics. When entering the Admin Panel, you need to select the Store you want to work with, if you have more than one.

When you install Doofinder for the first time, a default Store is created with its corresponding Search Engine. If you want to add a new one, you have to click on the top blue navigation bar where the name of the Store is and then click on Create store. Then enter the URL of your website; indicate the platform you use; choose a name, language, currency, and sector; select how you want to index your data; enter a CSS selector, and click on Create. During indexing, a script will pop up which you will need to copy and paste into your website.

Each store will have an identifier code, also known as Installation ID, and a unique Script. All information related to the configuration of your Store can be found under Store Settings.

What is the Search Engine?

The Search Engine is the software that helps your customers find the products they are looking for on your website using words, codes, etc. It is fed from your data feed, where all the information about the products in your shop is stored. It contains a name, a language, and a currency that defines it. The number of Search Engines in your store will vary depending on the number of currencies and languages you have.

The Search Engine is where your product data is managed, so many of the Business Rules apply at this level. Each Search Engine has an identifier code, called Hash ID. This ID is used to synchronize your website with its associated Business Rules and data feed.

A Store can have several Search Engines configured to define different languages and currencies. Under Store Settings, you can specify which Search Engine to use by default. To create a new Search Engine, go to Search Engines, unfold, and click on Create SE. Type a name, select how to index, choose a language, and click on Create.

To view, edit, or delete a Search Engine information, go to Search Engine > Settings > General.

What is the Layer?

The Layer is the feature in which you can configure Doofinder's Search for an enhanced customer experience. The Layer is where a user's search results are managed. It is an HTML-designed Layer that displays results as the user types into your site's search form. These results are based on the product data feed that supplies your Search Engine.

Different types of Layers can be stored in your Admin Panel, but you can only have one active at a time. Each type of Layer offers a unique design to optimize the user experience. From the Admin Panel, you can customize your Layer to match your brand style and to fit desktop and mobile devices.

To create a new Layer, go to Layers > Create layer, set a Layer name, choose a type, and Create. In Store Settings you can decide which Layer to enable in your selected Store.

All information related to the configuration and creation of your Layer can be found under Layer.

What is Recommendations?

Recommendations is the feature in which you can configure Doofinder's Recommendations for an optimized discovery experience, enhancing your store's cross-selling and upselling strategies effortlessly. This feature uses intelligent logic to deliver personalized product carousels, tailored to each customer’s preferences and behavior.

Once configured, the Recommendations carousel dynamically showcases the most relevant products to your customers, enhancing their shopping experience and increasing your sales. The carousel is fully customizable with CSS, allowing you to match it perfectly with your store’s design.

To get started, navigate to the Recommendations section on the left-side menu of your Admin Panel. Click on the Recommendations box to begin configuring your product carousel and define the logic that suits your business needs.

All information related to the configuration and creation of your Recommendations carousel can be found under Recommendations.