Overview Stats

In this article, you’ll learn what Overview shows and how to interpret the information.

How to View Stats

Go to your Admin Panel > Search > Stats. The Overview panel will appear automatically.
Before analyzing the data, look at the top bar, this is where you can filter what you want to see:
- Select the Store you want to view stats for.
- Select the Search Engine(s) whose stats you want to see.
- If your setup includes multiple indices, choose the indices (for example, products, blogs, or categories) you want to analyze.
Use the filters from the dropdown menus in the top bar to choose which store, search engine, and content indices you want to see stats for before exploring any data.
Select the periods to compare data.

Dropdown Periods Menu to choose periods to decide display metrics

Keep reading to explore Overview.

Settings Options

Before scrolling down, you’ll find a Settings option in the top-right corner.

Download logs
- Click on Settings whenever you want to download logs for a Search Engine.
- Search statistics logs are saved for 90 days.
Filter IPs from Stats
- Use this option to exclude IPs from your analytics data.
- Add as many IPs as needed to keep your reports accurate.

Open Settings to see Download Logs and Filter IPs example

Period & Device Selectors

Below the Settings icon, you’ll find a Period Selector menu to choose and compare time ranges. All data in the panel updates automatically based on your selections.

Information always compares two periods:

The main period
The previous period

You can also filter by device type to analyze desktop and/or mobile performance.

Example:

Compare search activity from all devices over the last 7 days. Select Last 7 Days as your main period, the previous period will automatically adjust to the previous 7 days.

Change Period Type	Result
Changing the main period	The previous period adjusts automatically with the same date range.
Changing the previous period	The main period remains fixed as you may want to compare the previous period with the main period as it is.

Always review your previous period selection to ensure accurate comparisons. “Previous period” refers to the one you select, not necessarily the period immediately before.

Choosing a Main Period and a Previous Period

Plans Considerations to Select Periods in Stats

For Basic plans: current period from today to the last 60 days; past period from today to the last 120 days.

For Pro and Advanced plans: current period from today to the last 365 days; past period from today to the last two years.

How Search Performs in Your Store

This section displays information blocks and a graph showing search performance metrics.

Use them to detect improvement areas and optimize results directly from your Admin Panel. Each metric includes tooltips when hovering, use them to explore detailed data.

Statistics Blocks

From the following metrics, we recommend to focus on the CTR. It is a powerful indicator of search success and one of the simplest metrics to optimize with Doofinder’s Search. A healthy CTR means your customers are connecting with the products they want.

Metric	Shows	Information on Hover
Searches Performed in the Search Bar	The percentage of searches in Search compared to the previous period. Displays traffic variation and trend with the previous period.	- Total number of traffic sessions. - Percentage of your web shoppers using Search. - 6-month average of search usage in your store.
Click-Through Rate (CTR)	The percentage of searches that led to clicks during the selected main period. Displays clicks variation and trend with the previous period.	- Total clicks for current and previous periods. - Industry CTR for the same main period. - 6-month CTR average of your store.
Search-Driven Sales	The total sales generated through Search in the main period. Displays sales variation and trend compared to the previous period.	- Percentage of sales generated via search over your site’s sales within the main period. - Number of orders and average order value. - 6-month average order value for your store.
Conversion Rate (CR)	The percentage of searches that resulted in a purchase. Displays conversion rate variation and trend with the previous period.	- Total orders (main and previous periods). - Industry CR for the same main period. - 6-month CR average of your store.

For the industry CTR to be accurate you need to choose it correctly in General Settings. Also, ensure your URLs are accurate and useful by being correctly configured in Sales Data.

Currency displayed is the one you select on Statistics Currency.

If your metrics are trending downward, go to Configure and Improve Search Performance with Stats Insights to discover actions you can take to improve results, enhance the search experience, and increase sales.

Statistics Graph

Stats Graph gif of How search performs in your store displayed

Below the Statistics blocks, the Statistics Graph displays day-by-day performance within the selected main period.

You can visualize Searches, CTR, and Sales metrics.

Hover over any bar to see details for that day.
Use checkboxes to show or hide individual metrics.

What Shoppers Do When They Search

This section reveals behavioral insights helping you understand how your shoppers interact with Doofinder’s Search and how satisfied they are with results.

Blocks of What your shoppers do when they search displayed

Metric	Shows	Information on Hover
Times More Likely to Buy When Using Search	Indicates how many times more likely shoppers are to buy when they use Doofinder’s Search. This metric compares session conversion rates.	- Percentage of buyers using search vs. those not using it. - Previous period data likelihood. - 6-month average search conversion percentage.
Shoppers Using the Search Bar	The percentage of your shoppers who use the search bar during their visit.	- Previous period percentage. - Industry search usage percentage. - 6-month average search usage rate.
Average Position of Clicked Results	The average position in search results where shoppers click products. Helps identify product ranking relevance.	- Previous period position average. - Industry average. - 6-month average for your store.
Users Leave Without Clicking or Interacting	The percentage of sessions where users perform a search but leave without clicking any result. Measures engagement quality during a user’s session. Example: 3 out of 4 users used search, only 1 clicked on a product. Therefore, 75% of sessions leave without clicking.	- Previous period percentage. - Recommended actions to reduce exit rate.
Searches with No Results	The percentage of search queries returning no results, indicating potential improvement for searched terms.	- Previous period percentage. - Industry no results ratio. - 6-month average for your store.

Explore What People Search and What They Find

See which terms your shoppers search for and which products they click.

Searched terms

Shows:

Search terms used
Count: total searches per term
CTR: percentage of searches leading to clicks
Click Pos.: average position of clicked products
A search bar to find specific terms

Hover to view product details and click Details to list all items clicked for that term.

If a custom result applies, a four-dot icon appears, click it to open the corresponding Custom Result.

Custome Result example in Searched Terms

Clicked results

Shows:

Items clicked in search results
Total clicks
CTR and Click Position
A search bar to find specific products

Hover to view product information and click Details to display the list of terms from the queries performed.

Download Stats Reports

You can download detailed CSV reports for deeper analysis.

Click the CSV button, a download link will be sent to your email.

Report	Description
All Search Terms	Includes Search Engine, queries, total searches per query, clicks, CTR, CR, product ID, average position, and revenue generated.
No-Results Terms	Same fields as above. This report is essential to find high-searched terms with no-result to take action.
Clicked Results	Includes Search Engine, product IDs, name of the product clicked, link, clicks on product, CTR, CR, average position, search query performed to find the product, total searches, and total searches clicks.

Fix Zero-Results Searches: Add Synonyms or Custom Results

This carousel shows searches returning no results during the selected main period.

Each card displays:

Search term
Search Engine language
Number of zero-result searches for the term
Fix button: click Fix to open the Synonyms or Custom Results panel.

Read Configure and Improve Search Performance with Stats Insights to learn how to define Synonyms or Custom Results to solve zero-result searches.

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